Vision, mission and values

Vision, mission and values

Our Vision

  • Our vision is to actively protect and improve people's lives by saving for additional retirement, which is aligned with the vision of the Generali Group.

Our Mission

  • Our mission is to be the first choice for providing a higher level of living standards to members of retirement age.

Our Values

We keep our promises,

  • We bind our people, clients and other interested parties to long-term contracts of mutual trust; all our work is aimed at improving the lives of our clients.
  • We are disciplined and fully committed to fulfilling this promise, thus influencing this long-lasting relationship.

We value our people,

  • We value our people, encourage diversity, invest in continuous learning and development and create a transparent, cohesive and accessible work environment. The development of our people will ensure the long-term future of our company.

We live with the community,

  • We are proud to belong to a global Group, which has strong, stable and long-term relationships in all markets where it operates. Our markets are our homes.

We are open.

  • We are curious, approachable and empowered people, open-minded and diverse, who want to look at things from a different perspective.

Our code of conduct

The Code of Conduct of the Generali Group, together with our Values (Value our people, Deliver on the promise, Be open, Live the community), represents the foundation of the cultural identity of the Group, which aims to achieve long-term success and sustainability, to make a positive contribution to the well-being of all stakeholders and, ultimately, to achieve the goal of enabling people to have a safer and more sustainable future, because their lives and dreams are important to us.

Generali Group is aware of the fundamental role of free competition in creating new business opportunities and better results and has zero tolerance for corruption in all forms, including bribery and extortion.

Familiarize yourself with the Generali Group Code of Conduct

We want all interested parties to feel free to ask questions and to report any potential problem with practices or behavior that is considered inappropriate or in violation of the law, the Code of Conduct or any other internal regulation.

Reporting potential problems

We invite interested parties to report any potential issues through the following channels:

  • by standard mail: GENERALI AD BEOGRAD DUDPF, Španskih boraca 3, 11070 Novi Beograd
  • by email to: compliance@generali.rs
  • via the Whistleblowing Helpline on the following page: Group Whistleblowing Helpline
  • via email or address of the Group's Compliance Officer:
  • email: co@generali.com,
  • address: Group Compliance – Group Ethics & Investigations, Via Machiavelli 3, 34132 Trieste, Italy.